The Dubai advertising market is ripe for the
use of viral marketing as an alternative to direct advertising.
Viral messages have a higher appreciation which can be used to
improve general ad campaign targeting and results, by "pre-seeding"
it with a viral campaign, this being an indirect promotion of the
message. The Dubai advertising market is specifically more suited to
this type of advertisement because of the existence of large email
subscription lists as well as a more liberal Internet access policy.
According to recent UK specific research conducted by Forrester
viral marketing campaigns are on the grow with commission from big
names such as Sony, and Proctor and Gamble.
Key Points from Research
 A quarter of consumers likes viral emails
A fifth pass these mails on
Viral Marketing Is More Popular Than Other Forms Of Advertising
Viral-friendly consumers are more ad-friendly
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